Friday, October 20, 2006

Media Influence

Media influence refers to the way in which the mass media affect the way we, as an audience, behave and act in our everyday lives.

As per Dennis McQuail, we as the audiences consume media because we need to reinforce our own behaviours by identifying with roles and values presented in the media. Secondly, we need to feel some kind of interaction with the others. Without realizing, all our common topics are actaully from the contents of media. Besides, we need for security in our lifes and through media, it offer us the opportunity of receiving education and the acquisition of information. Other than that, we need for entertainment for escapism and the need for emotional release due to the tension of our daily life. Sooner of later, our lives are much effected by the function of media.

While in this entry, I will discuss about the effects of media effects of Jay Chou on children. HAHAHAHAHAHA. How I wish I could write this essay in my Communication Theory and Research's assignment so that I would not fail this subject. ;p

Jay Chou appeal to people of all ages. Really! People like my age loves him. Hahahaha. Because he is just so cool and talented. Even elderly likes him because he sings very accient chinese style of songs! :) He even touches the hearts of elderly by the Listen to Mama; his very new song. Not forgotting that even KIDS LOVES HIM like my cousins. They are like his mini fans. SEE!

Jay Chou's original version :)

Ivan loves him so much that everytime he hears this song, Fearless, he'll turn into mini Jay Chou. Hahahaha. So we called this as direct influence lar actaully. Have you heard of the model called the Hypodermic Needle Model. AHH that's it! This phenomenon is much related to the Hypodermic needle theory which originally came from the Media Effect model which had a heavy emphasis in psychology.

The Hypodermic Needle Theory is also known as the Hypodermic Syringe Effect. The theory suggested that the mass media could influence a very large group of people directly and uniformly by 'injecting' them with appropriate messages designed to trigger a certain feedback. This is a model of communications that referred to as the magic bullet perspective which essentially this model holds that an intended message is directly received and wholly accepted by the audiences without question due to their passiveness.

It is the idea that the producers of media text can persuade the audiences to do what ever they want and we will unquestionably comply. As the image, 'needle' is used in the theory to express that it has a powerful and direct flow of information from the sender to the audiences; this is also applied to the image 'bullet' of the Magic Bullet Theory that suggests that the message is a bullet, fired from the "media gun" into the viewers' "head". With similarity emotive imagery that Hypodermic Needle Model suggests that media message are injected straight into a passive audience which also immediately influenced by the content.

Though it is a model which examine the relationship between the mass media and the audience; which is also proved working, it has carried some disadvantages too. Like in this case, what if Ivan really shows his so-called kungfu skill in the public or what if he whacks peoplelike this? HAHAHAHAHA. BUT I'm not saying that Jay Chou is a bad model lar. ;p One of the Hypodermic Model's faults is that it assumes the audience will take in what they have seen and will be influenced by it in a negative way.

I dont want to continue already.

I HATE CTR!!!! :(


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